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News
Is it the future yet? | Factor This Brief
4+ min ago (628+ words) Its developer is listed as “4th Power LLC” (not to be confused with thermal battery company Fourth Power) but can be traced to Commonwealth Fusion Systems (CFS), which celebrated the submission of its application in April, the first time a fusion…...
Publishers maintaining clear AI-use records better placed to manage legal, commercial risks: Report
16+ min ago (469+ words) Publishers that maintain clear records, adopt carefully drafted AI-specific provisions and require transparent disclosure of AI use will be better placed to manage legal and commercial risks, as the copyright framework around artificial intelligence continues to evolve, a report said…...
Triple hire and flurry of promotions in Leeds agency growth spurt
2+ min ago (338+ words) Leeds-based specialist PR agency Lucky North has announced a trio of new appointments following a strong year of performance in 2025, with over 40% turnover growth. Based in Park Cross Street in central Leeds, the agency’s client roster currently boasts clients across…...
Pepperfry names Kiara Advani & Sidharth Malhotra as brand ambassadors
9+ min ago (177+ words) Pepperfry has appointed actors Kiara Advani and Sidharth Malhotra as its new brand ambassadors as the furniture and home décor platform launches its new brand philosophy, ‘Fashion for Your Home’. The partnership will be used to communicate Pepperfry's positioning around…...
Dentsu names Ronak Dey as Vice President
45+ min ago (227+ words) Ronak Dey has been appointed Vice President at Dentsu. He announced the move in a LinkedIn post. Sharing the appointment, Dey wrote, “Excited to share that I’ve stepped into the role of Vice President at Dentsu. When I started out…...
FCC Gives Connoisseur the Green Light On Foreign Stake
7+ hour, 1+ min ago (219+ words) The debt Connoisseur Media took on in its Alpha Media acquisition is reshaping who can invest in the combined company. The FCC approved the broadcaster’s request to allow up to 100% foreign equity ownership, clearing a path around a cap that…...
Sintex campaign reinforces its legacy in new ad
31+ min ago (242+ words) Sintex, the water storage solutions brand, has launched a new campaign highlighting its position as the original brand behind India’s water tank category. Conceptualised in partnership with Sideways, the campaign addresses how, over the last five decades, Sintex has become…...
Ad tiers expected to generate more than half of North American subscription revenues by end of 2026
25+ min ago (223+ words) Total revenues from ad tiers, North America (US$bn) Revenue from ad-supported tiers will account for 54% of subscription streaming revenues in North America by the end of this year, according to research by Ampere Analysis. Ad-supported tier revenue will exceed…...
Analysis: N American ad-supported tiers 54% of OTT revs
54+ min ago (210+ words) Subscription streamers in North America, such as Netflix and Disney+, have embraced ad tiers, and across both advertising and subscription revenues, ad tiers are now the dominant monetisation model in the region. Ampere Analysis expects these to account for more…...
VibeIQ Raises $22.5 Million to Accelerate AI-Native Product Creation and Market Expansion
36+ min ago (606+ words) PR Newswire Funding will support further product innovation, enhanced AI capabilities, and continued go-to-market expansion as VibeIQ helps leading consumer brands and retailers bring products to market faster. BOSTON, Aug. 10, 2026 /PRNewswire/ -- VibeIQ, the first AI-native product decision platform for apparel…...