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News
The IAB is developing a framework to tackle AI advertising measurement
7+ min ago (597+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Ads are starting to get served to bots instead of people. Nobody agrees on what that’s worth, or who gets credit for it. The Interactive Advertising Bureau is trying…...
OpenAI is sharpening its focus on enterprise advertisers
7+ min ago (608+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders OpenAI’s enterprise ambitions have found a new target: ad teams. The company is hiring a San Francisco-based head of ads enterprise marketing to shape that positioning, according to a…...
WTF are fandoms, and why are marketers chasing them?
8+ min ago (611+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Marketers want their brands to be part of culture, rather than advertising around it — and see fandoms as the way in. Marketing execs have long since rallied around industry…...
Thompson Spencer appoints Oliver King
26+ min ago (360+ words) The former Spark Foundry strategy chief will lead the agency’s integrated strategy across its full roster. Thompson Spencer has appointed Oliver King as managing partner, strategy. King joins the agency from Spark Foundry, where he led strategy. He has previously…...
Thompson Spencer Names Oliver King Managing Partner: Strategy
1+ hour, 17+ min ago (297+ words) King previously held Head of Strategy roles at Spark Foundry, OMD, Ikon Communications and Carat. Thompson Spencer has appointed Oliver King as Managing Partner: Strategy. King was most recently Head of Strategy at Spark Foundry, and previously held the same…...
Balancing heritage and relevance: How Carmen Chiu builds brands in Asia
1+ hour, 15+ min ago (861+ words) For Carmen Chiu, building global brands in Asian markets starts with a simple question: What makes a brand meaningful to consumers who may not know its history? The director of branded products at Hong Kong-headquartered Maxim’s Food Group has spent…...
Why The Click Might Soon Stop Mattering In Advertising: Marc Fischli, Criteo
37+ min ago (231+ words) Storyboard18 is Network18 Group's flagship platform focussed on the advertising and marketing community and a leading source of news and analyses. For over two decades as a TV show on CNBC-TV18, Storyboard18 has championed and chronicled the business of brands, the rise of…...
Thompson Spencer Poaches Media Strategist Oliver King From Spark Foundry NZ - B&T
1+ hour, 39+ min ago (391+ words) New Zealand agency Thompson Spencer has appointed media strategist, Oliver King, as managing partner. Most recently head of strategy at Spark Foundry, King held the same title at OMD, Ikon Communications and Carat. In his new role, King will oversee…...
Colgate shifts 60% of ad spend to digital as brand investments accelerate
1+ hour, 38+ min ago (159+ words) Storyboard18 is Network18 Group's flagship platform focussed on the advertising and marketing community and a leading source of news and analyses. For over two decades as a TV show on CNBC-TV18, Storyboard18 has championed and chronicled the business of brands, the rise of…...
Xander Harris: Ex-Pro Gamer Building Brands and Running Ads
47+ min ago (49+ words) openPR.com Xander Harris: Ex-Pro Gamer Building Brands and Running Ads Press release from: The SEO Master Permanent link to this press release: You can edit or delete your press release Xander Harris: Ex-Pro Gamer Building Brands and Running Ads…...