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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
- 1,186articles · 30d
- 3+ hour agolatest article
- Aug 14, 2026earliest in window
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- 278avg words
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News
Independent Ad Measurement (Outside Of TV) Is Dead
1+ week, 6+ day ago (599+ words) Most in our industry should care about having independent, trusted third-party measurement anchoring the buying and selling of all advertising in the U.S. First, the amount of money at stake is enormous; U.S. ad spend will approach half a trillion dollars this…...
Want to Know The Future Of Consumerism? Ask My Fridge 09/01/2026
1+ week, 5+ day ago (260+ words) was previously published in an earlier edition of Media Insider. GORD HOTCHKISS, President, Out of My Gord...
Canada Is The Canary In America's Coal Mine
1+ week, 6+ day ago (819+ words) Ten years ago, I wrote a piece called “To Get the Hip is to Get What it Means to Be Canadian.” By using our national obsession with The Tragically Hip, a rock band most Americans had never heard of, I…...