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mediapost.com > publications > article > 417514 > independent-ad-measurement-outside-of-tv-is-dead.html

Independent Ad Measurement (Outside Of TV) Is Dead

2+ week, 4+ hour ago   (599+ words) Most in our industry should care about having independent, trusted third-party measurement anchoring the buying and selling of all advertising in the U.S. First, the amount of money at stake is enormous; U.S. ad spend will approach half a trillion dollars this…...