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Pepsi plans to project a giant ad in the night sky using cubesats

https://futurism.com/pepsi-orbital-billboard-night-sky/
See More From: futurism.com

Apr 13, 2019 9:28 AM 1+ week ago

Orbital billboards to project enormous ads into night sky...

Pepsi says it'll use an artificial constellation, hung in the night sky next to the stars, to promote an energy drink.

A Russian company called StartRocket says it's going to launch a cluster of cubesats into space that will act as an "orbital billboard," projecting enormous advertisements into the night sky like artificial constellations. And its first client, it says, will be PepsiCo -- which will use the system to promote a "campaign against stereotypes and unjustified prejudices against gamers" on behalf of an energy drink called Adrenaline Rush.

Yeah, the project sounds like an elaborate prank. But Russian PepsiCo spokesperson Olga Mangova confirmed to Futurism that the collaboration is real.

"We believe in StartRocket potential," she wrote in an email. "Orbital billboards are the revolution on the market of communications. That's why on behalf of Adrenaline Rush -- PepsiCo ...

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